2020 CORVETTE REVEAL

CLIENT: chevrolet

THE ASK:TEASE AND LAUNCH ALL-NEW CORVETTE STINGRAY. Clients had created coins emblazoned with iconic Chevy engineer, Zora Arkus-Duntov, and ringed with the colors of the new Corvette. We had to find a way to incorporate these coins as Easter Eggs while teasing the launch of the new Corvette.

USE: social media

MY ROLE: Writer and concept

CHECK OUT THE POSTS

 
 

EARNED MEDIA

 
 

USER GENERATED CONTENT

Executive Creative Director: Iain Lanivich

Group Creative Director: Tony Kause

Senior Copywriter: Tommy Simon

Art Director: Kirby

Partners: Warner Brothers and LEGO